Monthly Archives: June 2017


This year for Pride Month, American Eagle Outfitters partnered with the It Gets Better Project to stand up for LGBTQ pride. Over the course of 5 weeks, the teen fashion brand carried out a multi-channel campaign, centred around limited-edition T-shirts, a PR campaign and in-store activation. Profits from the sale of the product went to… Read more »


Last night marked the third #CultHosts in our six part event series in partnership with Protein Studios, and what a night it was! The topic was The Future of Music, which attracted the most incredible and talented panel from all corners of the music industry; Boiler Room, Communion Music, Secret Garden Party, Massive Music and… Read more »

Backstage at LFWM with Revlon & Belstaff

Yesterday, Cult were live from London Fashion Week Mens taking over Instagram Stories for Revlon Professional and American Crew. Our team were capturing backstage action at the Belstaff SS18 dual gender presentation at Somerset House. Revlon’s professional team, led by brand ambassador John Vial, were creating all the hair looks for the presentation using Revlon… Read more »

Introducing the doggy flat-lay for Barbour

This month, we has the pleasure of shooting a series of seasonal doggy flatlays for Barbour’s Instagram channel @BarbourDogs. We welcomed x4 excitable dogs into Cult LDN’s studio to model amongst Barbour product and seasonal props. From seaside fish and chips to picnics in the park, we documented the dog chaos via Instagram stories for… Read more »

Royal Salute & Cult head to Singapore

Last weekend we celebrated the 7th year of the Royal Salute partnership with Sentebale at the prestigious Sentebale Royal Polo Cup hosted in Singapore. Our client Royal Salute were the title sponsor for the annual fundraising event which raises money for Prince Harry’s charity, Sentebale, supporting vulnerable children and young people affected by HIV in… Read more »


Cult LDN is combining forces with Ravensbourne University to launch Fresh Meat – a programme for student talent that facilitates practical work-place learning in the creative industry. Cult has spent the past four years investing in young talent, believing in an education-first approach to deliver brave campaigns for its global clients. Fresh Meat enables the… Read more »