Agent Provocateur & Cult nominated for Decoded Fashion Futures Awards

We are so thrilled to announce that we have been nominated in the Master of Mobile category in the Decoded and British Fashion Council Fashion Futures Awards 2017 for our Naughty or Nice Campaign with Agent Provocateur.

The Master of Mobile award aims to recognise the brand, retailer or agency leading the revolution in fashion and retail. Whether it’s through a mobile app, a new messaging solution, this category celebrates the unique innovations that mobile technology is creating for fashion and retail.

The Fashion Futures Awards launched in May 2015 in partnership with the British Fashion Council in London, before heading to New York for the first US edition, with the support of W magazine.

Judged by an elite panel of international experts, the awards return to London this May. Entries will be judged on creativity, innovation, experience and consumer connection.

Our two part campaign with Agent Provocateur launched over the Christmas period and started with an interactive video experience featuring British actor Juno Temple. The first-of-its-kind video allowed the viewer to move between two scenarios by tapping the screen on mobile device or pressing the ’N’ button on their keyboard. Phase 2 of the campaign saw the launch of a WhatsApp Ménage à Trois, where couples were invited to create a group conversation on the messaging app between themselves and an Agent Provocateur Agent who was able to offer product suggestions and advice to help uncover their Christmas Wish List and suggest accordant items from the Agent Provocateur Christmas collection to suit their personality.

The Award Ceremony will take place on the evening Tuesday 16th May during the 2-day Decoded Fashion Summit.