Backstage at LFWM with Revlon & Belstaff

Yesterday, Cult were live from London Fashion Week Mens taking over Instagram Stories for Revlon Professional and American Crew. Our team were capturing backstage action at the Belstaff SS18 dual gender presentation at Somerset House.

Revlon’s professional team, led by brand ambassador John Vial, were creating all the hair looks for the presentation using Revlon Professional and American Crew products.

We’ve been working with Revlon Professional since the start of the year and alongside a year-long engagement strategy, we will be live from all key Revlon events in 2017.