BALLY COLLECTIVE LAUNCHED AT MFW

This week Bally presented their latest Autumn Winter ’17 collection at Milan Fashion Week. The night before, the Bally Collective, a group of global influencers received an exclusive preview at the outstanding Biblioteca Ambrsiana, before the collection was revealed.
Cult was on location in Milan shooting with Bally and the influencers to create a whimiscal and beautiful series of playful content, ahead of the show. The AW17 collection and venue influenced the look and feel of the content; the luxurious fabrics in the collection sat in contrast against the aged wood of the Biblioteca’s interior.
This is one of our most exciting campaigns so far in 2017 and we’ve been delighted to produce this work for Bally. More will come from the Bally Collective throughout 2017.