To create a new and innovative way for Jurlique to connect and share knowledge with their fans in the lead up to Christmas.
What We Did
Working with Jurlique to launch #JurliqueTalks, we created a series of ‘Winter Skin Consultations’ on Periscope answering questions from fans during a live Q&A session. Three consultations were hosted in locations across London, each with a theme that coincided with one of Jurlique’s ‘Christmas Personalities’, including The Jet Setter, The Romantic Rose, and The Party Girl. Jurlique partnered with key influencers ahead of the consultations as a way to raise awareness of #JurliqueTalks, and to encourage people to submit questions using #JurliqueTalks.
Campaign engagements grew across 3 live talks by 310% for Jurlique’s ‘Winter Skin Consultations’ in December. Twitter content enjoyed over 10.3k impressions per minute with the top performing content seeing an engagement rate of 409% above benchmark.