Jurlique

#JurliqueTalks

“The team at Cult LDN are smart, passionate and insightful. Their understanding of the medium and market place is outstanding. Partnership with Cult is like having an internal team of your own, and the sales growth generated by this partnership is undeniable”.Rebecca Best, Jurlique

The Brief 

To create a new and innovative way for Jurlique to connect and share knowledge with their fans in the lead up to Christmas.

What We Did
Working with Jurlique to launch #JurliqueTalks, we created a series of ‘Winter Skin Consultations’ on Periscope answering questions from fans during a live Q&A session. Three consultations were hosted in locations across London, each with a theme that coincided with one of Jurlique’s ‘Christmas Personalities’, including The Jet Setter, The Romantic Rose, and The Party Girl. Jurlique partnered with key influencers ahead of the consultations as a way to raise awareness of #JurliqueTalks, and to encourage people to submit questions using #JurliqueTalks.

The Results

Campaign engagements grew across 3 live talks by 310% for Jurlique’s ‘Winter Skin Consultations’ in December.  Twitter content enjoyed over 10.3k impressions per minute with the top performing content seeing an engagement rate of 409% above benchmark.