The Brief
To create a content campaign that celebrates Barbour’s most engaged-with content: dogs and the launch a Barbour Dogs Instagram channel, dedicated to featuring the clothing and lifestyle of Barbour Dogs. .
What We Did
We created an content campaign – The Barbour Dog Walk Series – hosted on Instagram and pushed out on all Barbour social channels. The series followed famous dog Instagramers and their owners’ adventures. Filmed from the dog’s perspective with specialist GoPro harnesses, the dog walks showcased unique dog walks with both pup and human dressed in this season’s Barbour products.
The Results
The Instagram channel @barbourdogs has seen an unbelievable average engagement rate of 535% and follower growth increasing by 332% over the last 2 weeks following Barbour Dogs content going live on Barbour channels with a CTA to follow the Instagram page.