Execute a summer campaign that establishes Barbour’s brand authority within the festival sector and drives social channel growth within festival season.
What we did
We collaborated with x4 food trucks to create authentic storytelling content that established Barbour within the British festival scene. Each food vendor created value-added content with an exclusive Barbour Summer recipe that was shared on social channels with supporting blog content. We gained access to the UK’s top festivals, Glastonbury, Lovebox, Secret Garden Party and British Summer Time, providing a unique food authority whilst tapping into existing conversations amongst Barbour’s demographic with tantalising storytelling social content.
- Total campaign reach of +1M +4.4M impressions on the campaign hashtag #BarbourSummer
- 132 hours of #BarbourSummer video content watched