THE HERITAGE OF ADVENTURE
We were tasked with creating a story to support the launch of Barbour‘s Heritage of Adventure collection with a combination of both product and lifestyle content to ultimately encourage the Barbour audience to share images of their adventures.
What We Did
We revisited the sense of adventure and what that meant to the individual. Taking quotes of inspiration from great British adventurers as the start point we looked at creating a short film to embody everything about an adventure to inspire viewers to embark on an adventure of their own.
We partnered with adventurer of the year Sean Conway and spent a day filming at the Lake District to capture content to share with the aim for it to have the same impact in both long and short form, edited specifically for social.
Followers were encouraged to share their images of adventure to be in with a chance of winning £500 to spend on the new collection. The best submissions were curated and hosted on a specifically designed landing page on Barbour.com with the final winner being selected by Sean Conway himself.
Results (and on-going)
The hashtag #HeritageOfAdventure reached over 8 million impressions across both Twitter and Instagram with the film being viewed 10K+ times within its first week.
This activity to date has resulted in a significant rise in Heritage of Adventure Ecom sales, (we just can’t show you those exact figures!).