Chiquito, the UK’s largest Tex-Mex restaurant asked us to increase awareness of limited edition Halloween cocktails and drive sales amongst their young target audience. Tapping into current customer user behaviour and trends.
Snapchat of course!
We knew that 77% of all students use Snapchat…daily! With our past experience of using Snapchat to communicate to a young audience, we knew this was the perfect medium to reach Chiquito’s young target audience.
Not only would this campaign drive awareness and engagement around the new limited edition cocktails, this Snapchat campaign actually drove sales. With the (extremely) vast majority of the cocktail sales being driven directly from Snapchat.