Chiquito

Snapchat Channel

It’s been refreshing working with an agency who cares about the success of my brand and campaign as much as I do, and challenge themselves to make each campaign better than the last. Cult’s seemingly unending knowledge of social media and staying on top of the constant changes reassures me that we can continue to engage with our guests in the most relevant ways. Susan Judge, Head of Marketing- Leisure Division - The Restaurant Group

The Brief

Chiquito, the UK’s largest Tex-Mex restaurant asked us to increase awareness of limited edition Halloween cocktails and drive sales amongst their young target audience. Tapping into current customer user behaviour and trends.

The Strategy

Snapchat of course!

We knew that 77% of all students use Snapchat…daily! With our past experience of using Snapchat to communicate to a young audience, we knew this was the perfect medium to reach Chiquito’s young target audience.

Not only would this campaign drive awareness and engagement around the new limited edition cocktails, this Snapchat campaign actually drove sales. With the (extremely) vast majority of the cocktail sales being driven directly from Snapchat.

Contact us to find out more!