Eventbrite

#EventBITE

The Brief
To create an influencer-driven trend report that drives awareness of the global marketplace Eventbrite during the festive season.What We Did
In the first influencer partnership tactic for the brand, we developed #EventBITE. A festive influencer strategy, that would see three of London’s top Instagramers live reporting from some of the Capital’s most festive food and drink events showcased on the Eventbrite roster.Following this, the ‘Social Media: A tool for supercharging food and drinks events’ trend report was created, covering key insights from the social landscape and how social media can be a powerful tool to not only promote events, but drive footfall and sales.

The Results
The #EventBITE campaign saw engagement peak 129% higher than the industry benchmark, with top content receiving 340% more likes than the average Eventbrite post.