Driving Sales from Twitter parties
To celebrate Jurlique’s latest product range launch; Nutri-Define, a new natural discovery for ageless beauty, we hosted a Twitter party with partner retailer Look Fantastic. #AgelessBeauties discussed all thing beauty, age-defying secrets and shared insider tips from Jurlique.
Top beauty influencers were sent Nutri-Define to review ahead of joining our Twitter party including top beauty blogger Georgina Grogan and TV presenter and beauty journalist Olivia Cox.
Through out the party links were shared to Jurlique products to answers all skin care questions on Look Fantastic and to end the party a surprise social only discount was revealed.
#AgelessBeauties campaign saw a Twitter exposure of 1.5 million and a 188% increase of revenue to Look Fantastic!
The next Twitter party is just around the corner so keep up to date with @JurliqueUK