LONDON TRANSPORT MUSEUM - CHRISTMAS ELFBOT

 
The Brief
  • Increase footfall and income from admissions at the Museum in the pre-Christmas period
  • Raise awareness of key retail products and to increase retail sales in the Covent Garden shop and online
  • Enable the public to associate the Museum as a Christmas opportunity to visit, to enjoy events and to purchase gifts
  • Drive online word of mouth promotion and testimonials for both the Museum and the shop
  • Leave consumers associating LTM with Christmas!
 
What We Did
  • A team of elves took over the LTM social media accounts! Luckily, they just want to spread surprise and delight in an incredibly un-elfish way. Utilising Facebook Messenger Bots, customers can message our elves to receive gift suggestions, elfishly puzzling challenges and of course, rewards, if you get them right!
  • Fun challenges for all the family, recommending the perfect gifts and events on offer this Christmas at LTM

The Results

  • Campaign reached 2,356,795 users, with 32,448 users taking action
  • CPA 70% lower than industry benchmark
  • Engagement rate was 357% higher than Facebook average