- Increase footfall and income from admissions at the Museum in the pre-Christmas period
- Raise awareness of key retail products and to increase retail sales in the Covent Garden shop and online
- Enable the public to associate the Museum as a Christmas opportunity to visit, to enjoy events and to purchase gifts
- Drive online word of mouth promotion and testimonials for both the Museum and the shop
- Leave consumers associating LTM with Christmas!
What We Did
- A team of elves took over the LTM social media accounts! Luckily, they just want to spread surprise and delight in an incredibly un-elfish way. Utilising Facebook Messenger Bots, customers can message our elves to receive gift suggestions, elfishly puzzling challenges and of course, rewards, if you get them right!
- Fun challenges for all the family, recommending the perfect gifts and events on offer this Christmas at LTM
- Campaign reached 2,356,795 users, with 32,448 users taking action
- CPA 70% lower than industry benchmark
- Engagement rate was 357% higher than Facebook average