Couture, creativity and craftsmanship. This is how our latest client, Modalu England describes their ethos, and we couldn’t agree more. Modalu is renowned for quality handbags and purses, with the famous ‘Pippa’ making waves since it’s launch.
We have undertaken Modalu’s social strategy – looking at a cross-channel creative approach to communicating the brand’s distinctive voice. Along with this will be many opportunities for innovations in social as the brand forges ahead with some very exciting launches over the summer.
To celebrate the launch of Modalu’s Erin Tote, we created their first ever Instagram lookbook.
Modalu wanted to share the story of the Erin, bringing her to life; where does she go and who does she meet? With strong social content, engaging key social influencers and reaching out to an already active Modalu community, the #MeAndMyErin lookbook was formed. This on going project features a wide variation of user-generated-images from across the globe telling the Erin story.
To maximise the #MeAndMyErin journey and evolution, the beautiful UGC created will also be translated to shopable content on the Modalu site and newsletters.