To drive mass awareness and conversation amongst Gen Z and Millennials for Rimmel’s most exciting announcement to date – Cara Delevingne as the new face of the brand.
What We Did
Broke the incredible news in a groundbreaking way: with a Global Snapchat Press Conference. Gen Z & Millenial consumers became the press and shared their questions for Cara – posed to her LIVE from London behind-the-scenes at her inaugural shoot with the brand. Working in partnership with Snapchat we developed a branded geofilter on and coverage in the ‘London Live’ Snapchat story.
Press coverage from titles including MTV, Vogue & Elle with a reach of 228 million. Over half a million views of the Snapchat Press Conference and at it’s peak: 1 tweet every 5 seconds. A total organic impressions of 124 million, exceeding campaign benchmark by 233%.
The campaign also won The Drum Network Awards Social Media Campaign/Strategy of The Year on November, 2016.