Posts Categorized: Client News

Backstage at LFWM with Revlon & Belstaff

Yesterday, Cult were live from London Fashion Week Mens taking over Instagram Stories for Revlon Professional and American Crew. Our team were capturing backstage action at the Belstaff SS18 dual gender presentation at Somerset House. Revlon’s professional team, led by brand ambassador John Vial, were creating all the hair looks for the presentation using Revlon… Read more »


Following our appointment last year, we have commenced the Summer campaign for the Austrian National Tourist Office, showcasing Austria as a year-round holiday destination. The challenge: #uncoverAustria. 6 influencers. One task. The call of Summer in Austria. Our first influencers flew out yesterday morning to the city of Graz and will be making various stops… Read more »

Cult launch Revlon Professional UK WhatsApp

This week Cult have launched Broadcast by Revlon Professional UK. Leveraging WhatsApp’s Broadcast List functionality, the initiative aims to establish the most creative and collaborative network of hair professionals by delivering bitesize brand updates, industry alerts and interactive challenges direct to users’ fingertips via the messaging app. With email fatigue reaching an all-time high, WhatsApp… Read more »


We are delighted to announce that we have been appointed as the global retained agency for Pernod Ricard’s premium whisky brand, Royal Salute. Our first task is to redefine the brand’s full social strategy, including a written and visual TOV and channel purpose based on the brand pillars. Ongoing, we’ll be building a global influencer… Read more »


Cult is delighted to be working with Breast Cancer Now, focusing on Fashion Targets Breast Cancer, the charity campaign that aims to unite the world of fashion as a force against breast cancer. Repositioning the brand with the 2017 theme of empowerment; we will be bringing women together in all elements of the campaign. We… Read more »


This week Bally presented their latest Autumn Winter ’17 collection at Milan Fashion Week. The night before, the Bally Collective, a group of global influencers received an exclusive preview at the outstanding Biblioteca Ambrsiana, before the collection was revealed. Cult was on location in Milan shooting with Bally and the influencers to create a whimiscal… Read more »


Last night Barbour International launched their new Facebook page with the first of their live music Sessions. The sessions kicked off with an exclusive live set from four-piece indie-rock band Hooton Tennis Club, streamed from Barbour International’s Piccadilly Circus Flagship Store to their Facebook page using Live. The #BarbourIntSessions series will see Cattle and Cane,… Read more »


Over the weekend, we were live from London Fashion Week Mens, where we launched Barbour International’s Snapchat channel at their #LFWM presentation. Showcasing the 80 year-old motorcycle heritage of the brand, Chris Millington, Gwilym Pugh and Richard Biedul guided spectators through the past, present and future of Barbour International’s LFWM collection. The future section was shown… Read more »


Last week, our client Jurlique opened the doors of their Flagship store on Oxford Street, London. The opening was celebrated with a VIP launch event in store and Cult were there to catch all of the action live. It wasn’t just Cult reporting live from the exclusive event; we organised an social takeover with influencer… Read more »


This month, Barbour launched an Instagram account @barbourdogs via: The Barbour Dog Walk Series. To celebrate the launch, we created a series of visually-led content which followed famous dog influencers’ outdoor adventures, filmed with a GoPro from their perspective.  The Instagram channel has seen an engagement rate of 535% and a 245% follower growth within… Read more »