Posts Categorized: Uncategorised

New Client Announcement: UMBRO

We are thrilled to announce that we are working with iconic British sport brand, Umbro. Over the coming months, we will be bringing to life their new brand positioning across digital. Working with the global team, we’ll be delivering a Strategy Playbook to cover all elements of output – from brand TOV to channel architecture,… Read more »


Following the success of Fashion Targets Breast Cancer last year – with an increase in sales across retail partners, sell-out product ranges and 6.7 million people reached on social – we are delighted to be working with the amazing Breast Cancer Now again in 2018. Along with M&S, River Island, Simply Be and Debenhams we’ll be… Read more »


Last night, the wonderful Kelly Hoppen joined Elle magazine’s Michelle Ogundehin at the V&A museum’s historic Lydia & Manfred Gorvy Lecture Theatre as part of the V&A series, to celebrate 40 years of Kelly. Kelly spoke candidly about her life, her inspirations and her remarkable career in interiors to a sold out audience. To make sure Kelly‘s fans across the globe didn’t miss… Read more »

Rimmel launch “The Shazam of Beauty”

Rimmel have recently launched the Steal the Look app – billed as the ‘Shazam of beauty’, which allows users to try out the make-up styles of everyone, including real life friends to celebrity pictures in magazines. The app is the 1st of its kind to let you snap and try on any look, live!  … Read more »

New Client announcement: Austria

Cult is honoured to be working with the Austrian National Tourist Office, helping shift perceptions of the country and showcase it as a year-round holiday destination. For its first campaign, Cult developed a series of influencer-based Facebook Canvas ads. Working with renowned travel blogger, Velvet Escape (Keith Jenkins), Cult created a series of mini-stories which share his… Read more »

Chiquito launch world’s first ‘Snapbar’

#SayFreeze is back! Following two hugely successful years for #SayFreeze, this summer – we’ve opened the world’s first Snapbar to celebrate Chiquito’s fresh frozen cocktail menu. Chiquito fans will be able to visit the virtual ‘bar’ every day – and discover the menu, win prizes, tune into live cocktail making and take part in influencer… Read more »

Cult launches first NYC #CultHosts for Sally Hansen

Last week Cult LDN hosted the first #CultHosts in NYC for our client Sally Hansen. The event was built bespoke for the Sally Hansen team and titled ‘Pulse’ as we explored the demand of immediacy across social. Hosting a star-studded line up inclusive of Snapchat and Refinery29, the event took the Sally Hansen team through… Read more »

Bally launches Snapchat fashion hunt in LA

Today in LA, model and singer Natalie Suarez – @NatalieOffDuty – is taking over the @Bally_Swiss Snapchat. She is hosting a fashion treasure hunt around the city and live-snapping a launch event at Bally’s Rodeo Drive store. Californians can gain access to the exclusive event by tracking Natalie’s hot spots and Snapping back her journey. Follow @Bally_Swiss… Read more »

New client announcement: Eventbrite

It is with great pleasure that we announce our latest project with Eventbrite. We began work in November with the global marketplace that allows people to discover and create live experiences, to drive awareness of their event partners during the festive season. In the first influencer partnership tactic for the brand, we developed #EventBITE. A festive influencer… Read more »

#BoothsPerfectBrew takes to Twitter Polls

 Last month, Twitter launched their new feature ‘Twitter Polls’ – a feature which allows creators to engage with the platform’s mass audience, giving users the opportunity to get involved in topics they care about. We used this new feature to celebrate the launch of the new Booths tea range and took to Twitter to find… Read more »