Last week, our client Jurlique opened the doors of their Flagship store on Oxford Street, London. The opening was celebrated with a VIP launch event in store and Cult were there to catch all of the action live.

It wasn’t just Cult reporting live from the exclusive event; we organised an social takeover with influencer @teralatalin taking over Jurlique’s channels and she Tweeted and Snapped from the event.

Not only did the launch and takeover create some beautiful content, but the #DiscoverJurlique hashtag had 227.1k impressions on Instagram and the influencer takeover content gained +1,150 engagements and 110.2k impressions on the evening.

This week, we headed back Oxford Street where we were joined by Beauty Editor Rosie Green at the exclusive London Store opening event. Rosie shared all her fantastic tips and beauty advice and we were there to report with Facebook Live, Instagram Stories and Twitter.

It was a night of firsts for Jurlique, with their first ever 360 photo and Instagram Story which drove over 1,500 views. The social content we created, supporting the store launch had a total reach of 121.5k and +2.5k engagements and the combined hashtags #DiscoverJurlique and #RosieGreenxJurlique had a combined reach of nearly 500,000.