Cult hosts ‘How to be social in 2015’ webinar with The Drum

The Drum Network regularly invites experts in the Digital Marketing industry to hold informative webinars, and this week Cult was invited to step up to the mic.

Following on from our trend report issued in January, we were asked to take a retrospective look at the predictions we made for social media in 2015.

Our Brand Development Manager, Euan Plater and Creative Strategist, OJ Deady led the webinar. They looked at a range of topics including; social commerce, discussing Twitter’s Buy Now vs Collections and the importance of deciding which is right for a particular brand strategy.

They also discussed the rise of the social wallet that adapted quickly to focus on B2C rather than its initial strategy focusing on a peer-to-peer model of money exchange.

The next Cult x Drum webinar will be held onĀ 21st October, let us know if you’d like to hear more.