This week Cult have launched Broadcast by Revlon Professional UK.
Leveraging WhatsApp’s Broadcast List functionality, the initiative aims to establish the most creative and collaborative network of hair professionals by delivering bitesize brand updates, industry alerts and interactive challenges direct to users’ fingertips via the messaging app.
With email fatigue reaching an all-time high, WhatsApp provides an innovative platform through which to engage salon owners and stylists on a 1-2-1 basis, via their mobile device which they access throughout the working day.
Subscribers to the service can expect:
Unique content from brand ambassadors
Trend reports and industry insights
Early bird access to product launch and event information
Tutorials and how-tos
Salon news and updates
Monthly community competitions