To celebrate the launch of ‘The Making of A Hero’ in partnership with Club Monaco and notable street style blog Shentonista; male-only grooming salon ‘We Need A Hero’ is holding an underground, 1920’s poker soiree ( because… why not?)
This has been kept a secret, all is on the hush hush… the entrance will be around the back of the salon, each guest has been assigned a playing card, and everything is kept in code using #HeroesAssemble.
We have sent players clues, videos, letters and bespoke content images to assign them tasks, build excitement and get them into character. For the rest of our fans, the event address has been blurred, timings have been censored and curiosity is on the rise.
Will they make the cut. Will luck be in their favour? Our #HeroesAssemble 20.12.13 at 7pm. Watch this space..