NEW CLIENT ANNOUNCEMENT :  BREAST CANCER NOW

Cult is delighted to be working with Breast Cancer Now, focusing on Fashion Targets Breast Cancer, the charity campaign that aims to unite the world of fashion as a force against breast cancer.

Repositioning the brand with the 2017 theme of empowerment; we will be bringing women together in all elements of the campaign.

We are shooting the digitally-lead ATL for the campaign and supporting the campaign with a social documentary series that features top retailers such as M&S and River Island. This will be supported at launch by and influencer-first strategy to drives sales of the collection.

This is such an incredible project and one close to a lot of our hearts and we are so proud to be part of it.