Cult is delighted to be working with Breast Cancer Now, focusing on Fashion Targets Breast Cancer, the charity campaign that aims to unite the world of fashion as a force against breast cancer.

Repositioning the brand with the 2017 theme of empowerment; we will be bringing women together in all elements of the campaign.

We are shooting the digitally-lead ATL for the campaign and supporting the campaign with a social documentary series that features top retailers such as M&S and River Island. This will be supported at launch by and influencer-first strategy to drives sales of the collection.

This is such an incredible project and one close to a lot of our hearts and we are so proud to be part of it.