We are delighted to announce that we have been appointed as the global retained agency for Pernod Ricard’s premium whisky brand, Royal Salute.

Our first task is to redefine the brand’s full social strategy, including a written and visual TOV and channel purpose based on the brand pillars.

Ongoing, we’ll be building a global influencer network, creating experiential activities around the world in their key markets, bringing the brand to life online with immersive content, sharing industry and audience insight to inform their ongoing marketing strategy and producing regular content shoots.

This is Cult LDN’s first foray into the alcohol sector, so we are excited to be working with such a prestigious brand for our alcohol premiere!