To curate high value UGC content for Fiorelli’s new trend edit as well as utilising Instagram as a key platform, we invited notable influencer – @emyrosee, to direct and shoot a lookbook in a key colour for this season’s collection, starting with a summer palette of white shades from vanilla to cream.

#ShadesofFiorelli content was shared across Fiorelli and @emyrosee‘s Instagram page, creating a curated bespoke collection of story-telling images.

In just three days, the hashtag generated 117K+ Impressions with a reach of 15.7K+.