Monthly Archives: July 2014

Cult LDN Launch Calvin Klein’s Snapchat

The success of a campaign is not measured by stats alone, but it is one excellent indicator of engagement. At the beginning of the month, Calvin Klein launched #ckmeforme, a campaign focused on ck one as the fragrance turned 25. Since then there have been some impressive results, particularly on the two new channels that… Read more »

A Hangout with the #JurliqueBeauties

On Monday, we brought together the seven #JurliqueBeauties – notable beauty experts including blogger Gracie Francesca with 33k Twitter followers followers, Poppy Rawson with 27k YouTube subscribers and Jurlique educational specialist Claire Groves. This was a live Google+ Hangout in partnership with LookFantastic to their 100K+ subscribers. Ahead of the hangout each of the panel… Read more »

Happy Birthday ck one

Today we launch #ckmeforme a 360 campaign with Calvin Klein for ck one, celebrating the fragrance’s 20th birthday. We’ve worked together with CK’s in-house social team and Mother in New York to deliver this campaign for the iconic fragrance. The campaign sits across all social channels, plus the launch of ckmeforme Tumblr and Snapchat account…. Read more »