Monthly Archives: December 2014

Driving Sales from social during Black Friday

The craze of Black Friday crossed the pond and hit the UK this year, with brands using this as an opportunity to drive online traffic and sales. The National Retail Federation announced an 11% drop in overall sales compared to 2013 — but the conversation on social media has never been stronger; a 75% increase… Read more »

Live social reporting from Booths

Booths is a family-owned business, setting the standard in quality food, wine and customer service across the North West of England. This week, they opened their thirtieth store, and Cult LDN was on the ground to showcase the grand opening of #BoothsBarrowford. The opening had over 150 guests from the local area, along with key suppliers and… Read more »

Jurlique Shoppable Google Hangout

Ahead of the festive party season, Jurlique hosted #FlawlessBeauty; a shoppable Google hangout with six beauty and fashion influencers with a reach of over 400K. Jurlique ambassador; Claire hosted the hangout to provide expertise skin advice and recommendations. Ahead of #FlawlessBeauty, influencers received a personal skin consultation with Claire and were gifted Jurlique products specific… Read more »