Monthly Archives: May 2017

Revlon Professional: Colour World

Last week, our CEO and Co -Founder, Bridey Lipscombe opened Revlon Professionals Colour World event. Bridey hosted a packed out session on how social can be used to inspire creativity and add value to stylists work. Bridey joined industry experts John Vial, Steven Smart, Thomas Hills, Alex Turnball & Robert Masciave and many more, sharing… Read more »

#CultHosts: Artificial Intelligence vs Emotional Intelligence 

Last night we held our second #CultHosts event event for 2017. The event assembled big brands, industry peers and key media together to delve into an incredibly interesting and controversial subject matter; Artificial Intelligence vs Emotional Intelligence and was our first ever ticketed event, with all proceeds being donated to The Big Issue Foundation. Stephen… Read more »


Following our appointment last year, we have commenced the Summer campaign for the Austrian National Tourist Office, showcasing Austria as a year-round holiday destination. The challenge: #uncoverAustria. 6 influencers. One task. The call of Summer in Austria. Our first influencers flew out yesterday morning to the city of Graz and will be making various stops… Read more »

Cult launch Revlon Professional UK WhatsApp

This week Cult have launched Broadcast by Revlon Professional UK. Leveraging WhatsApp’s Broadcast List functionality, the initiative aims to establish the most creative and collaborative network of hair professionals by delivering bitesize brand updates, industry alerts and interactive challenges direct to users’ fingertips via the messaging app. With email fatigue reaching an all-time high, WhatsApp… Read more »


We are delighted to announce that we have been appointed as the global retained agency for Pernod Ricard’s premium whisky brand, Royal Salute. Our first task is to redefine the brand’s full social strategy, including a written and visual TOV and channel purpose based on the brand pillars. Ongoing, we’ll be building a global influencer… Read more »