About Us

About Us

The Origin of Cult

Started in 2012 by serial entrepreneurs Cat Turner & Bridey Lipscombe, the agency was formed out of a desire to drive excellence in social creative.

The agency has evolved as the digital landscape has rapidly moved forward; with the services expanding to strategic consultation, emerging tech innovation and production - with studios in London and New York.

40 Full Time Staff
2 Locations
7 Years

Cat & Bridey

Often described as two halves of one brain, Bridey is the lead strategic mind at Cult, overseeing all strategy within the agency. She launched The Store in early 2018 which offers off-the-shelf solutions for content and strategy to clients.

Cat is a natural creative and leads on the culture for the business; launching an industry-leading wellness programme for the agency in 2017 and announcing The Experiment in 2018.

The pair were named Digital Mavericks by Campaign in 2015 and value mentorship as part of their roles, encouraging fresh talent into the industry.

Our People

Cult is shaped by the finest creative minds; always curious we act as a collective to challenge our clients and each other. Below you can discover more about each of us, what inspires us and which office dog you’ll meet when you pay us a visit.

Cat Turner

Cat Turner

Bridey Lipscombe

Bridey Lipscombe

Karl Velasco

Karl Velasco

Jason Armstrong

Jason Armstrong

Emma Greenaway

Emma Greenaway

Luke McQuillan

Luke McQuillan

Alex Manning

Alex Manning

Jemma Davis

Jemma Davis

Hannah Smith

Hannah Smith

Lewys Williams

Lewys Williams

Lily Blackman

Lily Blackman

Alex Hatjoullis

Alex Hatjoullis

Wai Ying Hou

Wai Ying Hou

Claudia Bridge-Parkin

Claudia Bridge-Parkin

Adam Conley

Adam Conley

Imogen Rossi

Imogen Rossi

Katie Edmunds

Katie Edmunds

Kingsley

Kingsley

Vinnie

Vinnie

Cat Turner Bridey Lipscombe Karl Velasco Jason Armstrong Emma Greenaway Luke McQuillan Alex Manning Jemma Davis Hannah Smith Lewys Williams Lily Blackman Alex Hatjoullis Wai Ying Hou Claudia Bridge-Parkin Adam Conley Imogen Rossi Katie Edmunds Kingsley Vinnie

Cat Turner

CCO & Co-Founder

Cat is passionate about doing things differently, always challenging her team and clients to do the same. Multi-award winning, she enjoys writing, speaking and learning about digital and its impact on the human condition. Pioneering a healthy agency culture, Cat has worked hard to establish an industry-leading wellness and training programme at Cult. In early 2018 she launched the Cult Experiment; merging developments in emerging technology with a desire to do human good. The Experiment’s first project ‘Mindscape’ is a voice skill that assists those suffering from anxiety. She’s inspired by “those who break the fucking mould”.

Bridey Lipscombe

CSO & Co-Founder

Bridey’s career began in PR, creating the foundations for many of Cult’s world-first campaigns. A tour de force, she‘s able to think with absolute clarity, and is a natural problem-solver and strategic pioneer. Bridey led the establishment of Cult NYC and continues to push the business forward, diversifying the offering and opportunities for clients.

Karl Velasco

Group Head of Fashion & Beauty

Jason Armstrong

Head of Talent

Having headed up talent acquisition at Cult for several years, Jason knows what he’s looking for; an entrepreneurial spirit, a team player, and a badass attitude. He’s usually the first person you’ll speak to at the agency and if you stick around, he certainly won’t be the last. Jason is inspired by inclusion, cultural diversity and cultural awareness, all run as threads throughout Cult's entire workforce.

Emma Greenaway

Senior Account Director

Multi-lingual and multi-talented, Emma came to Cult hot off the boat from Leo Burnett in mid-2018. Forming her career working amid the towers of large global advertising agencies working for household names in beauty, FMCG, food and technology; she moved to Cult in the search for something grittier, more fast-paced and digitally-led. Emma now heads up global campaigns for Sally Hansen and PepsiCo/Unilever, bossing a trans-atlantic team. When she's not slaying in client meetings, Emma can be found downing cocktails in various establishments around Shoreditch or twirling around a dancefloor covered head-to-toe in sequins. Little-known fact, she was once a UK latin and ballroom dancing champion.

Luke McQuillan

Group New Business Lead

Luke is renowned for three important things at Cult; his tattoos (22 and counting), his fur babies (he’s dad to four dogs), and his ability to work with Cat on a daily basis. Luke joined the agency in late 2016 and has been the first port of call for all inbound business since then. He comes to work every day due to his work husband Alex Manning, the second half of ‘Team LA’, the successful new business duo. Of his inspirations, he says: “Brands who are doing things differently, those who are willing to take the risks, it's these kinds of brands that reap the rewards and the ones we get to work with on a daily basis.”

Alex Manning

Senior New Business Strategist

Having started his agency career at Naked, Alex joined Cult’s strategy team in early 2017. Often described by his team as one of the smartest people they know, Alex is both a linguist and strategic visionary. Alex's super skill is his ability to unpack the most complex of problems and elegantly deliver them back to clients.

Jemma Davis

Senior Account Manager

Quick witted, intuitive and just a little bit spicy - there's a reason why she's been dubbed 'Jem-Z'. Our secret weapon when it comes to channeling #hype strategy, Jemma serves nonchalant realness whilst delivering effective process for some of Cult's biggest clients, including Coty and Amazon Fashion. Landing at Cult mid-2017, she quickly became one of the agency's key account managers, running campaigns and live production from the UK, USA and Berlin. Energetic but driven, Jemma cites working with young, energetic creatives as her inspiration, affirming that it's possible to achieve anything, at any age.

Hannah Smith

Art Director

Hannah joined Cult in May 2019 coming from an integrated agency background where she worked with the likes of Samsung, KFC and Starbucks (to name a few). When she's not cracking briefs, she's mentoring fresh talent, cuddling her guinea pigs and getting named as one of the YCC's Badass Gals. Hannah aims to "get jolly well stuck in, look for the unusual in the usual and just create some badass work".

Lewys Williams

Art Director

Lewys joined Cult in 2016 and from day one brought his A-game. Multi-talented and well-liked, he bring passion and conceptual flair to everything he does. He is driven by intelligent thinking and inspired by “creativity for the greater good, bold design that solves real world problems in the simplest of ways”. Smart, driven and great to be around, Lewys has worked across some of Cult’s largest projects, most recently the creative positioning of Mindscape.

Lily Blackman

Senior Account Executive

Alex Hatjoullis

Senior Motion Graphics Designer

Wai Ying Hou

Senior Retoucher

Claudia Bridge-Parkin

Retoucher

Adam Conley

Art Director

Adam. So to conclude, he's pretty good at what he does and enjoys having a laugh whilst doing it.

Imogen Rossi

Senior Account Manager

Imogen joined Cult’s NYC team in August 2018 after many years working as one of their lead clients. Following the growth of Cult from the beginning, Imogen soon realised agency life was her destiny and made the move to work for the likes of Sally Hansen and Amazon Fashion. Previously, she led the international brand expansion for YO! Sushi into North America, creating and implementing the overarching brand strategy into 7 new markets, across 4 states. Her passion for bringing brands to life in new and challenging situations is closely rivalled with her passion for food. With food running deep in her Italian family bloodline, Imogen also moonlights as Cult’s resident restaurant critic. Feel free to ask for any recommendations on either side of the Atlantic.

Katie Edmunds

Conceptual Designer

Kingsley

Head of Canine Affairs

Vinnie

CDO (Chief Dog Officer)

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Join Us

Fancy sinking your teeth into creating brave, curious and strategic work for iconic brands? Want to be part of a fast moving, independent agency, based in London and New York? Well, we’re waiting to hear from you.

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