The Origin of Cult
Started in 2012 by serial entrepreneurs Cat Turner & Bridey Lipscombe, the agency was formed out of a desire to drive excellence in social creative.
The agency has evolved as the digital landscape has rapidly moved forward; with the services expanding to strategic consultation, emerging tech innovation and production - with studios in London and New York.
Cat & Bridey
Often described as two halves of one brain, Bridey is the lead strategic mind at Cult, overseeing all strategy within the agency. She launched The Store in early 2018 which offers off-the-shelf solutions for content and strategy to clients.
Cat is a natural creative and leads on the culture for the business; launching an industry-leading wellness programme for the agency in 2017 and announcing The Experiment in 2018.
The pair were named Digital Mavericks by Campaign in 2015 and value mentorship as part of their roles, encouraging fresh talent into the industry.
Cult is shaped by the finest creative minds; always curious we act as a collective to challenge our clients and each other. Below you can discover more about each of us, what inspires us and which office dog you’ll meet when you pay us a visit.
Wai Ying Hou
CCO & Co-Founder
Cat is passionate about doing things differently, always challenging her team and clients to do the same. Multi-award winning, she enjoys writing, speaking and learning about digital and its impact on the human condition. Pioneering a healthy agency culture, Cat has worked hard to establish an industry-leading wellness and training programme at Cult. In early 2018 she launched the Cult Experiment; merging developments in emerging technology with a desire to do human good. The Experiment’s first project ‘Mindscape’ is a voice skill that assists those suffering from anxiety. She’s inspired by “those who break the fucking mould”.
CSO & Co-Founder
Bridey’s career began in PR, creating the foundations for many of Cult’s world-first campaigns. A tour de force, she‘s able to think with absolute clarity, and is a natural problem-solver and strategic pioneer. Bridey led the establishment of Cult NYC and continues to push the business forward, diversifying the offering and opportunities for clients.
Senior Account Director
Multi-lingual and multi-talented, Emma came to Cult hot off the boat from Leo Burnett in mid-2018. Forming her career working amid the towers of large global advertising agencies working for household names in beauty, FMCG, food and technology; she moved to Cult in the search for something grittier, more fast-paced and digitally-led. Emma now heads up global campaigns for Sally Hansen and PepsiCo/Unilever, bossing a trans-atlantic team. When she's not slaying in client meetings, Emma can be found downing cocktails in various establishments around Shoreditch or twirling around a dancefloor covered head-to-toe in sequins. Little-known fact, she was once a UK latin and ballroom dancing champion.
Group New Business Lead
Luke is renowned for three important things at Cult; his tattoos (22 and counting), his fur babies (he’s dad to four dogs), and his ability to work with Cat on a daily basis. Luke joined the agency in late 2016 and has been the first port of call for all inbound business since then. He comes to work every day due to his work husband Alex Manning, the second half of ‘Team LA’, the successful new business duo. Of his inspirations, he says: “Brands who are doing things differently, those who are willing to take the risks, it's these kinds of brands that reap the rewards and the ones we get to work with on a daily basis.”
Associate Strategy Director
Having started his agency career at Naked, Alex joined Cult’s strategy team in early 2017. Often described by his team as one of the smartest people they know, Alex is both a linguist and strategic visionary. Alex's super skill is his ability to unpack the most complex of problems and elegantly deliver them back to clients.
Head of Growth and Partnerships
Imogen joined Cult’s NYC team in August 2018 after many years working as one of their lead clients. Following the growth of Cult from the beginning, Imogen soon realised agency life was her destiny and made the move to work for the likes of Sally Hansen and Amazon Fashion. Previously, she led the international brand expansion for YO! Sushi into North America, creating and implementing the overarching brand strategy into 7 new markets, across 4 states. Her passion for bringing brands to life in new and challenging situations is closely rivalled with her passion for food. With food running deep in her Italian family bloodline, Imogen also moonlights as Cult’s resident restaurant critic. Feel free to ask for any recommendations on either side of the Atlantic.
Junior Account Director
Quick witted, intuitive and just a little bit spicy - there's a reason why she's been dubbed 'Jem-Z'. Our secret weapon when it comes to channeling #hype strategy, Jemma serves nonchalant realness whilst delivering effective process for some of Cult's biggest clients, including Coty and Amazon Fashion. Landing at Cult mid-2017, she quickly became one of the agency's key account managers, running campaigns and live production from the UK, USA and Berlin. Energetic but driven, Jemma cites working with young, energetic creatives as her inspiration, affirming that it's possible to achieve anything, at any age.
Senior Art Director
Hannah joined Cult in May 2019 coming from an integrated agency background where she worked with the likes of Samsung, KFC and Starbucks (to name a few). When she's not cracking briefs, she's mentoring fresh talent, cuddling her guinea pigs and getting named as one of the YCC's Badass Gals. Hannah aims to "get jolly well stuck in, look for the unusual in the usual and just create some badass work".
Lewys joined Cult in 2016 and from day one brought his A-game. Multi-talented and well-liked, he bring passion and conceptual flair to everything he does. He is driven by intelligent thinking and inspired by “creativity for the greater good, bold design that solves real world problems in the simplest of ways”. Smart, driven and great to be around, Lewys has worked across some of Cult’s largest projects, most recently the creative positioning of Mindscape.
Senior Account Executive
Senior VFX Artist
Wai Ying Hou
Senior Creative Retoucher
Adam. So to conclude, he's pretty good at what he does and enjoys having a laugh whilst doing it.
Head of Production