Barbour’s (foodie) Summer Festivals

This summer, we are leveraging the trend for outdoor food consumption at festivals with Barbour’s Taste of Barbour Summer campaign. Following the insight that 52% of millennials noted they were more interested in attending food festivals over music festivals, we will be working with the UK’s top food trucks to tell their authentic stories and integrate Barbour with the renowned British Festival Scene.

Join us as we visit Glastonbury, Lovebox, Secret Garden Party and British Summer Time with a selection of foodies who will be creating exclusive Barbour Summer recipes!