Wellness

Amazon
Fashion

2019

Core 10

The Brief

To develop a campaign for core 10, amazon fashion’s private label athletic wear brand to drive awareness, consideration, conversion and insight.

What We Did

We developed an ambassadorship program using 10 diverse, female, fitness influencers who represented the Core 10 brand for our ‘Find Your Perfect’ Campaign.

  • 133% Over our anticipated our content.

  • 433 Pieces created 253 over our KPI.

  • 78k Engagements over the campaign period.

  • 3 Million Combined reach by our Core 10 influencers through in-feed and Story content on Instagram