Autumn Winter'17 MFW

Last month, Bally presented their latest Autumn Winter ’17 collection at Milan Fashion Week. The night before, the Bally Collective, a group of global influencers, received an exclusive preview at the outstanding Biblioteca Ambrsiana, before the collection was revealed.

Cult was on location in Milan shooting with Bally and the influencers to create a whimiscal and beautiful series of playful content, ahead of the show. The AW17 collection and venue influenced the look and feel of the content; the luxurious fabrics in the collection sat in contrast against the aged wood of the Biblioteca’s interior.

Highlights so far include:

Full suite of video, still and GIF assets for all Global channels shot and edited for usage in 24 hours
4.8M impressions on the #BallyCollective hashtag
Top performing AW17 content across Instagram, Facebook and Youtube has outperformed SS17, averaging over 50% more engagements