Barbour International


The Brief 

To launch Barbour International Facebook page using Live sessions series from bands that fit the Barbour International aesthetic.

What We Did

Partnered with Barbour International to launch their new Facebook page with live music Sessions.

The sessions kicked off with an exclusive live set from four-piece indie-rock band Hooton Tennis Club, streamed from Barbour International’s Piccadilly Circus Flagship Store to their Facebook page using Live.

The #BarbourIntSessions series saw Cattle and Cane, Natalie McCool and Ren Harvieu perform live throughout the month.

The Results

Over 580 hours of Live footage watched

Live content reached over 170,000 people on Facebook

Conversation surrounding #BarbourIntSessions reached over 1.2 million

Followers on Barbour International Facebook page grew by 560%