Barbour International Sessions
Barbour's iconic International brand required it's own stage; we were tasked with educating consumers, and attracting them to a new set of social channels.
Barbour International Sessions was launched as a dedicated music channel on Facebook. With weekly live sessions streamed every Sunday night, BI showcased upcoming British talent, in their flagship Regent Street store. Viewers could interact with the artists, asking questions and watching live sets. The campaign ran across Snapchat and Facebook, will all organic content and results.
4M+ Campaign tag impressions
170K Views of live content
580 hours of #BarbourIntSessions footage watched
560% Facebook growth