Entertainment

Barbour
International

2018

Barbour International Sessions

The Brief

Barbour's iconic International brand required it's own stage; we were tasked with educating consumers, and attracting them to a new set of social channels.

Solution

Barbour International Sessions was launched as a dedicated music channel on Facebook. With weekly live sessions streamed every Sunday night, BI showcased upcoming British talent, in their flagship Regent Street store. Viewers could interact with the artists, asking questions and watching live sets. The campaign ran across Snapchat and Facebook, will all organic content and results.

Results

  • 4M+ Campaign tag impressions

  • 170K Views of live content

  • 580 hours of #BarbourIntSessions footage watched

  • 560% Facebook growth