Fiorelli X Marios Schwab

The Brief
Raise awareness of the MSxFiorelli collection, and tell the story behind the collaboration. This story saw Fiorelli sit apart from mainstream design and underpin high-end quality and versatility. The collection itself allowed both brands to appeal to a wider demographic. Our challenge was to put an exclusive social spin on this collection whilst conveying the unity of runway and high street trends.

What we did
Brought to like the design story with exclusive behind-the-scenes content to reward fans.
Renowned for his outstanding contribution to British womenswear, we offered Fiorelli social fans the exclusive opportunity to enjoy a sneak-peek of Marios’ London studio, via a live-streamed Q&A on Periscope. The initiative also included a competition element which offered the audience a chance to win a bag from the collection.

The Result
Over 200 people tuned in for the live Periscope Q&A, with content supporting the campaign reaching in excess of 180,000 people organically. By embracing Periscope, Fiorelli was ultimately recognised as an early adopter of technology. The initiative was also perfectly timed since a number of premium fashion brands used Periscope at London Fashion Week, further associating Fiorelli with exclusive brands in Britain.