God's Gift to Queens

The Brief

Following the ghd “Long Live The Queens” repositioning Cult were briefed to create a digital-first campaign and ecosystem to raise consumer awareness of ghd’s new ultimate Holiday collection, Royal Dynasty.

What We Did

The ghd Christmas campaign, the biggest in their history, combines video, outdoor, in-store, in-salon, press and influencer drives with additional bespoke content across digital and social media and stars some of London’s hottest models including Hannah Cooper.