Beauty

ghd
Holiday

2021

ghd Holiday Campaign 2020

The Brief

Following our sell-out 2019 Holiday campaign, we were commissioned to bring the story of The Three Wise Queens to life across TV, social and digital. Our brief was simple: tell a powerful Christmas Story that elevates our Queens for the holiday.


What We Did

We set out to reimagine a beauty story for the ages, inspired by the oldest Christmas story of them all and so The Three Wise Queens were born.


The ghd ‘Wish Upon A Star’ collection is the gold, frankincense and myrrh of the modern Queen.

Our January shoot saw us convert the tunnels in Waterloo into a Christmas paradise to bring the story of The Three Wise Queens to life.