To create a buzz around Daisy Marc Jacobs Fragrances with a disruptive, first-to-market experiential moment that links to an in-store retail experience.
What we did
We launched a Daisy Marc Jacobs, branded newsstand in New York, through this we gifted exclusive merchandise to consumers who posted content and tagged the brand.
We bought the world of drop culture to the beauty space by dropping high-value fashion gifts on Instagram once an hour for three days to drive continued hype and footfall.
18 Million Total reach of consumer content alone
9 Million Total reach of #MJDaisy
$144 Million In press value over the entire campaign
+252% Increase in total sales vs the previous year