To support the launch of the new Marc Jacobs Daisy Love perfume and to create a consumer facing, localised experiential campaign to identify ongoing opportunity
What We Did
The first event curated by Instagram Love. The Daisy Love Arcade was a 3 day experiential installation at Somerset House.
Votes used to create immersive gaming experiences, rewarded fans for engaging in the world of Daisy by giving the consumers the experience of incorporating a gamified sampling distribution strategy.
17k Votes received in total
33% Over set KPI’s for attendance
15 Million Reach of campaign achieved
72% Of content was earned