Beauty

Marc Jacobs

2019

Love

The Brief

To support the launch of the new Marc Jacobs Daisy Love perfume and to create a consumer facing, localised experiential campaign to identify ongoing opportunity

What We Did

The first event curated by Instagram Love. The Daisy Love Arcade was a 3 day experiential installation at Somerset House.

Votes used to create immersive gaming experiences, rewarded fans for engaging in the world of Daisy by giving the consumers the experience of incorporating a gamified sampling distribution strategy.

  • 17k Votes received in total

  • 33% Over set KPI’s for attendance

  • 15 Million Reach of campaign achieved

  • 72% Of content was earned