The Brief
To create a visually-led campaign  that aims to educate the Rituals customers on the full product range, whilst inspiring them to enhance their home and personal wellbeing.What We Did
We created an immersive campaign hosted on Instagram, that saw 18 new accounts created with over 150+ individual pieces of content shared, with the intention of taking users on a journey through the Rituals home to showcase the brands home and body products through a socially-driven immersive experience.

The Results
An immersive Instagram-led experience for consumers to discover the Rituals brand and products through innovative and digital storytelling.