Rodan + Fields: Spotless
Establishing a new 'Spotless' brand identity for Rodan & Fields and reaching 3M users of their previously untapped Gen Z market
The Brief
Establish a brand identity for the Gen Z market launch which translates across current & future, online & offline channels. The identity should engage the YA market to generate awareness, engagement and conversation around the 'Spotless' 2-step regimen.
What we did
We showcased Gen Z's personal journey with acne and the desire to see natural, authentic skin which this audience craves. We showcased the journey in a playful way with graphics and bright colours, positioning the product as THE hero in the fight against acne.
Partnership
As part of the campaign, we collaborated with illustrator @Donna_Adi who rose to fame with her quirky creatures and colourful, illustrated overlays to create bespoke GIPHY stickers, social and website assets.
3M
users reached over the campaign
+133%
more engagements across posts vs brand benchmark
931K
organic views over the entire campaign