The Recharge Regimen
Establish a creative identity and 360 campaign for Rodan+Field’s most significant launch in 2019 - The Recharge Regimen.
Communicate to diverse demographic of millennial consumers and potential consultants. Provide asset bank to support both brand and consultant channel strategy and provide a launch moment at the annual Convention reveal.
What we did
Concepted, tested, cast and shot by target demographic - our campaign pushed existing brand diversity and retouching standards to ensure greater resonance with the target audience.