Beauty

Rodan
+
Fields

2019

The Recharge Regimen

The Brief

Establish a creative identity and 360 campaign for Rodan+Field’s most significant launch in 2019 - The Recharge Regimen.

The Challenge

Communicate to diverse demographic of millennial consumers and potential consultants. Provide asset bank to support both brand and consultant channel strategy and provide a launch moment at the annual Convention reveal.

What we did

Concepted, tested, cast and shot by target demographic - our campaign pushed existing brand diversity and retouching standards to ensure greater resonance with the target audience.