Sally

Hansen

2020

Insight-led Covid content

The Brief

Sally Hansen wanted to ensure that they were responding to the needs of their consumers during the COVID outbreak. Being the champions of at home beauty, Sally had a unique opportunity to be of service and do some human good during the outbreak.

What We Did

Cult developed a social communications strategy for Sally Hansen to empower “Self-Made Beauty” in the home.

Assets were produced in under a week using our 3000+ bank of existing assets, and existing Sally Squad consumer content creator network

Breaking ground through Covid

A record amount of strategic content shared within a week of brief now delivering sector-leading results on social

  • +800% Avg IGS shares

  • +13% e-comm sales uplift in March 2020 vs March 2019

  • +15% Website visits