Sally Hansen x GLAAD

The Brief

The Brief

Sally Hansen who have supported Pride over the years wanted to go further in 2019 to partner with the charity GLAAD and give back to the community in a more direct manner. The brief was simple: leverage colour stories from GLAAD ambassador Benny Drama and share the importance of Pride, colour and self-expression, while encouraging our audience to buy the Sally Hansen x GLAAD polish to give back to the charity.

What We Did

Leveraging Benny's charismatic, self-effacing and approachable personality, Cult created a series of social content from boomerangs, videos and stills for Sally's primary social channels - Facebook, Instagram and YouTube. These were shared by Sally Hansen, Benny Drama, GLAAD and Ulta to further reinforce the partnership.