Sally

Hansen

2019

Hard As Nails

The Brief

With the launch of the latest addition to the Hard Nails collection, the Hard as Nails Serum, encourage consumers to rediscover the collection and find out about the Serum.

What We Did

We launched a digital and influencer campaign encouraging consumers to find their source of strength and personalize a nail care regime that suited their lifestyle.

  • 76K Impressions over the campaign

  • 53 Pieces of content (246% more than briefed)

  • 11k Engagements over the course of the campaign