Sally
Hansen
Remote
Shoot
2020
Remote shoot during lockdown
The Brief
Drive awareness and trial of new MG Shiny Topcoat, Sally Hansen’s industry-first no UV gel polish
What We Did
Created bespoke content focusing on the new topcoat (with its chrome-like exterior)
Focussing on colour (Marine Metallics) to have standout on the feed
Used CGI to enhance the look and feel of the launch as well as create teaser assets (before the product was available to shoot)
Embrace the Unknown
Sally Hansen’s first remote shoot during lockdown with minimal on-set attendance, no original product (all dupes) and CGI use for missing product (topcoat).
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118% More engagement within 24 hours
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41% greater AVG ENGAGEMENT RATE — 8.81% vs 6.25% current 2020 AER
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235% Life in comments all within 24 hours
