Yula
AR
Experience

2021

Yula AR Experience

The Brief

Yula, the innovative natural energy drink brand by Pepsi Lipton, have been working hard on their commitment to tackle deforestation of the Amazon. To raise awareness to the cause, they teamed up with street artist SMOK to bring the Amazon jungle to the streets of Belgium. Yula tasked Cult with ensuring the artwork lived beyond the wall and also be readily available to the consumer wherever they are in the world.

  • 23400 AR filter Impressions in the first 6 days of being live

  • 723 AR filter opens in the first 6 days of being live