Posts Categorized: Cult

#CultHosts wraps for a third year

Last night we concluded our event series for 2017 with The Power of Dark Social, a peek into the more discreet side of online behaviour. With an incredible line up of speakers from Vogue, Gh05t, MEC, Socialbakers, WarmStreet and Beamly, our panelists gave a highly intellectual and funny take on the subject. The conclusion is:… Read more »

Cult nominated for 7x Drum Network Awards

We’re thrilled to share that we’ve been shortlisted in seven prestigious awards categories in this year’s Drum Network Awards. Following our biggest year yet, launching our second office in Brooklyn and pioneering the use of live technologies across our clients’ campaigns we’re truly honoured to have this recognised by the award judges. The shortlisted categories… Read more »

Revlon Pro launch Blonderful live on social

Revlon Professional have launched their latest product Blonderful™, a new highlighting range that uses cutting-edge innovation from Plexforce Inside, to create healthy-looking hair and proven results that blondes deserve. Launched last week, Revlon Professional teased exclusive and BTS content to their professional community through WhatsApp, along with a live Q&A from the launch with John… Read more »

Cult broadcasts Studio Glow for St. Tropez

This summer, we launched Studio Glow with St. Tropez, a premium Facebook Live series with a purpose – to add value, create a two-way conversation amongst the community and importantly: drive sales. Hosted in our London studio, we’ve broadcast a summer-long series of Facebook live consultations and Q&A’s featuring St.Tropez ambassadors, joined by a host… Read more »

Sally Hansen Insta-Dri x Crayola collab

To encourage women everywhere to remember the fun and creativity of colour, Sally Hansen have partnered with Crayola to launch a special collection of Insta-Dri nail polish in a selection of classic Crayola shades. The collection will be an ongoing partnership for the coming year that aims to make Sally Hansen a part of the… Read more »

St. Tropez Launches Thea the Tan Bot

St.Tropez is renowned for it’s innovation and authority within the tanning sector – where they go, others follow! Based on the consumer desire for instant gratification and “edutainment”, we’ve launched the latest tanning-tool: Thea the Tan Bot. An AI-driven Facebook Bot, consumers can chat to Thea, in order to find their perfect tan whatever the… Read more »

The King of Whisky meets the Sport of Kings

Last weekend we attended the Royal Salute Coronation Cup at the prestigious Guards Polo Club, Berkshire. We invited x20 notable lifestyle influencers, who amplified the event on their social channels. The day started discovering more about the rich heritage of the brand, renowned as the King of Whisky and it’s natural pairing with Polo, the… Read more »

Barbour’s (foodie) Summer Festivals

This summer, we are leveraging the trend for outdoor food consumption at festivals with Barbour’s Taste of Barbour Summer campaign. Following the insight that 52% of millennials noted they were more interested in attending food festivals over music festivals, we will be working with the UK’s top food trucks to tell their authentic stories and… Read more »


This year for Pride Month, American Eagle Outfitters partnered with the It Gets Better Project to stand up for LGBTQ pride. Over the course of 5 weeks, the teen fashion brand carried out a multi-channel campaign, centred around limited-edition T-shirts, a PR campaign and in-store activation. Profits from the sale of the product went to… Read more »

Introducing the doggy flat-lay for Barbour

This month, we has the pleasure of shooting a series of seasonal doggy flatlays for Barbour’s Instagram channel @BarbourDogs. We welcomed x4 excitable dogs into Cult LDN’s studio to model amongst Barbour product and seasonal props. From seaside fish and chips to picnics in the park, we documented the dog chaos via Instagram stories for… Read more »