Cult have partnered with Sky to promote the new offering to their Sky Store.

For the first time ever, customers can purchase a box set from the Sky Store and own it 3 ways; on TV, on a mobile device and as a physical box set.

We created a video content campaign series which captured real life awkward moments which people hilariously styled it out and ‘Owned It’. The footage was caught on hidden cameras across the Capital and turned into videos and GIF’s for Sky’s social channels

This is the first project we have worked on with Sky and we are delighted to be involved in this nationwide digital campaign #OwnIt