Quarterly insight and trend reports, exploring creative innovations that drive commercial advantage and consumer value across beauty, health and wellness, luxury and fashion.

Using Futures insights and consumer trends as the fuel for developing new services, products or applications that solve old problems in new ways. 

Futures Generation lead by Cult, is a mentorship program supporting talent entering the industry. We believe it’s not about who you know or what you know, it’s about what you want to know and what you want to achieve. You may not even know what that is yet, but we’re here to help you realise it. 

We’re supporting the next generation of creatives and building a network of leading-edge creatologists, innovators, hybrid artists, sensory tech start-ups and all-round brilliant creative minds.