George Alexander Louis is so last week!

There’s a new name that has been hotly anticipated this week – that of the new Fiorelli bag in partnership with Cancer Research UK. It was chosen by none other than Fiorelli’s social community and they named her (drum roll please) Rosie Bella!

Earlier this summer we asked the Fiorelli community to suggest a name for the new collection bag. As Fiorelli has partnered with CRUK, they also toured the Race For life Events across London, not only running the course, but inviting the community to share stories of people they love, admire or are inspired by.

To suggest a name for the bag, they just had to Tweet their entry using #FiorelliCharity. We were touched by the response and all the wonderful suggestions received. The names were picked at random to form the final name. Two lucky little girls – Rosie and Bella were nominated by their uncle.

We think it’s just as beautiful as the bag so well done all you Fiorelli fans out there!