Launching Rose Moisture Plus

Over the last three months, we’ve been working closely with the team at Australian natural beauty brand Jurlique, as well as delivering weekly training sessions on all things social from Community Management to Campaign Strategy.

The success of Jurlique’s award-winning Rosewater Mist has resulted in a full Rose Moisture Plus range, which we launched with the #JurliqueRose. The campaign concept was to encourage fans to share a beautiful image created by our in-house designers with a friend. When shared, they would have the chance to win a Rose Moisture Plus gift set and alongside this, every entry would receive a personalised rose with hand written tag for both themselves and their nominated friend.

The competition reached 100k accounts with an exposure of 268k, receiving 185 re-tweets and 138 contributors in just 48 hours, proving that the power of personalisation goes a long way.